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WHO WE ARE
A legacy of structural strength and integrity
1919
FOUNDED LEGACY
With our roots tracing back to 1919, we are pioneers in the road construction industry. Over the past century, each of the Reed Family Companies grew into industry leaders, each with their own expertise, and providing unsurpassed service and quality products to our customers. Our expertise spans a wide range of services, including heavy highway construction, road paving, pavement preservation, ready-mix concrete, emulsions, aggregate and equipment. As a family of experts, we are relied upon to build and maintain the essential infrastructure of our communities.
WHERE IT BEGAN
Our Roots
Learn more about the history, values, and companies that make up Reed Family Companies. From our roots in California's Central Valley to our growth across construction, materials, pavement preservation, manufacturing, and engineering, our story is built on innovation, hard work, and a commitment to building better roads, better lives.
1919
VSS International and its predecessors have been providing Pavement Preservation Solutions in the Western US since 1919. We pioneered the use of asphalt emulsions. We introduced slurry seals and Microsurfacing, polymer modified emulsions and fiber modified slurry seals.
1944
George Reed and his wife Rose lay the foundation for success by paving driveways in the Modesto area. George Reed, Inc. grew into a highly regarded heavy-civil infrastructure contractor serving the greater Northern California and Central Valley areas. By providing both quality construction materials and services, we've become a leader in the industry.
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1960
The Reed Family acquires Tuolumne Transit Mix as their first ready-mix company. 711 Materials, Inc. is a local family-owned and operated business with 75 years’ experience in the construction industry, and over 50 years’ experience in the ready-mix and aggregate industry.
1970
Wendell Reed takes the helm as President of George Reed, Inc., guiding the company through a period of growth, during this time VSS International was acquired, and VSS Emultech was founded.
1990s
The VSS name gained global recognition through active participation in international and regional conferences. VSSI strengthened relationships with agencies, contractors, showcasing its expertise and commitment to delivering value-added solutions. This era marked a significant expansion of influence and leadership in pavement preservation technologies.
2010s
George Reed Inc. strengthens its presence in the region by opening doors in Sacramento with an area office (‘17) and the Rio Linda hot plant (‘19).
2018
With the purchase of Ladd Ready Mix in Ridgecrest and Weldon, along with the addition of the Canebrake Aggregate Quarry in Onyx, 711 Materials extends its footprint along the CA-395 Corridor.
OUR CORE VALUES
Built on uncompromising values
Our four core pillars define how we work, innovate, and care for our people, partners, and communities every day.
Excellence
Consistently performing quality craftsmanship in a timely manner. Quality material is placed in a superior manner.
INNOVATION
Creative thinking with initiative, independence, and ambition, that leads to solving old problems in new ways.
INTEGRITY
Willingly adhering to a code of behavior which displays character, honesty, and trustworthiness.
RESPECT
Show consideration and courtesy to everyone we interact with. Seek first to understand, then to be understood.